What is the Google Adwords Keyword Tool?

The Keyword Tool generates the most popular keywords for your industry

The Google Keyword Tool is a keyword research tool which helps website owners to generate relevant keywords used by web searchers to discover products and services online.

The selected keywords are then used in search marketing strategies in two ways – as the target of a PPC or Adwords advertising campaign, or as part of SEO-friendly on-page web content.

roi.com.au use this keyword research tool, in-house software and in-depth consumer knowledge to select the keywords that deliver the best value to our online marketing clients. The Google keyword tool selects the keywords most relevant to your business. roi.com.au can help identify the selection of keywords that offers the best value to your business in terms of short, medium and long-term wins!

Why Use Google's Keyword Tool in Your Research?

To get the best return from online marketing you must understand the competition for keywords. This allows you to measure the cost of customer acquisition and also to assess the best opportunities for high Google rankings in your SEO strategy.

The Google Keyword Tool helps you choose the most popular keyword per industry and presents search terms you might not otherwise think of – and the presents value of each keyword in terms of monthly searches.

How to Use the Adwords Keyword Tool In Keyword Research

To use Google's keyword tool in your keyword research, select a category or input a word, phrase, or the URL (address) of your website and hit 'Search'.

Remember to set your location as Australia – in the Advanced Options section of the Adwords keyword tool – to filter out selections of popular search terms used overseas which may not be relevant.

If searching by 'Word or phrase', select multiple variations of individual search terms and phrases by adding each per line in the relevant field.

Accurately research the most common search terms for your industry or niche

This will generate a selection of the most popular industry keywords with information on global and local monthly search as well as the competition for the selected keyword amongst Adwords advertisers:

Selecting Keywords and Refining your search

Once the keywords tool generates results, you can narrow the scope of your keyword research by including and excluding specific terms, and selecting from either broad, exact and phrase match types.

Google Adwords Keyword Tool – Key Phrase Match Types:

Broad Match: Allows you to find keywords on similar terms and relevant variations

[Exact] Match: Returns only keywords that are exact matches of those targeted

"Phrase" Match: Lets you see searches that partially match the term being searched

When it comes to choosing keywords, consider keywords with low competition for quick wins as well as those that deliver the most traffic.

If you are signed into a Google Adwords account, the Adwords keyword tool will also display the estimated average cost per click (CPC) of that term in Google Adwords.

The Right Keywords are the Starting Point for Online Success

Choosing the right keywords is essential to success in search marketing. Your selection should take into account the level of competition as well as the best traffic opportunity. To get a SEO or Adwords management service that works, contact roi.com.au today – 'we put your business first".